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What happens to my Soco link when a TAP campaign ends?

When a TAP campaign ends your link automatically becomes a regular open collab link, your videos keep selling, and the only change is the rate returning to the standard one; nothing needs replacing.

Written by Basel from Soco

The link outlives the campaign. What ends is the boosted rate, not the link, and not your videos' ability to sell.


What a TAP campaign is

A TAP campaign is a promotion where a brand offers higher commission rates to creators through partner agencies like Soco. A TAP link means you're earning a boosted commission on that product for the campaign's duration, always better than a standard open collab link while the campaign is active.


What changes when the campaign ends

Your affiliate link automatically reverts to a regular open collab link. Your video keeps generating sales as normal; the commission rate is the one thing that changes, back to the standard open collab rate.


Your existing videos need nothing from you

They keep selling the product after the campaign ends. The link switches from the boosted TAP rate to the standard rate automatically, so there's nothing to replace and no action on your end.


The TikTok message saying the product will be unavailable

That message refers to the campaign period, not your affiliate link. Your video doesn't stop selling: the link stays active and reverts to open collab.


Next steps

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