First of all, what is a TAP campaign?
A TAP campaign is a special promotion where a brand offers higher commission rates to creators through partner agencies like Soco. When Soco finds you a TAP link, it means you're earning a boosted commissions on that product for the duration of the campaign. This is always better than a standard open collab link while the campaign is active.
What happens when the campaign ends?
Your affiliate link automatically reverts back to a regular open collab link, and your video can continue generating sales as normal. The only thing that changes is the commission rate, which goes back to the standard open collab rate once the campaign is over.
Will my existing videos be affected?
No. Your videos will continue to sell the product after the campaign ends. The link simply switches from the boosted TAP rate to the standard rate automatically. You do not need to do anything!
Why does TikTok show a message saying the product will be unavailable?
The message you see in TikTok refers to the campaign period, not your affiliate link. It can be confusing, but it does not mean your video will stop selling. The link stays active and just reverts to open collab.
Do I need to replace my Soco link when the campaign ends?
No. There is no action needed on your end. Your link keeps working automatically.