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What happens after I apply for a Retainer?

After you apply for a Retainer, you'll either join the brand's Soco Discord channel within about 5 working days, or the spots have filled.

Written by Basel

After you apply, you'll get one of two outcomes within about 5 working days: you're added to the brand's Soco Discord channel, or you don't hear back. No response in that window usually means the spots have filled.


If you get approved

You're added to the brand's Discord channel automatically. The pinned messages cover everything you need to start: sample request link, campaign guidelines, timeline, and any brand-specific details. The pins are the source of truth for what the brand expects, so they're a good first stop.


If you don't hear back

Brands receive a lot of applications, and once their spots fill, they often stop reviewing the rest. That means a rejection email isn't guaranteed. If you haven't heard back within 5 working days, the spots have most likely filled and the brand has moved on. Nothing about you, just timing.

Not hearing back on one Retainer doesn't say anything about your eligibility for the next. Each campaign has its own fit, so keep an eye on new Retainers that match your GMV tier and content style.

In some cases, a brand will share a TAP link with creators who weren't selected so you can still join on a commission-only basis (no upfront pay-per-video, but you still earn commission on any sales). If that happens, the link comes through Soco Discord from @Yunxin, @Bilo, or @Ipek.


How to know which channel is yours

Brand channels live inside the Soco Discord, and you only see the ones for Retainers you've joined. If you don't see a brand channel, your application is either still under review, or after about 5 working days, the spots have filled.


In short

Approved creators auto-join the brand's Soco Discord channel within about 5 working days. If you don't hear back in that window, the spots have most likely filled. Nothing about you, just timing. Keep an eye on new Retainers that match.

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