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What happens after I apply for a Retainer?

Most brands respond within 5 working days, and approval shows as the brand's private channel appearing in your Soco Discord, so no channel within that window most likely means the spots have filled.

Written by Basel from Soco

Once you apply, the brand reviews your application on its own schedule and you don't need to follow up. Most brands come back inside 5 working days, and you'll know you're in when the brand's private channel turns up in your Soco Discord.


If your Retainer application is approved

You're added to the brand's private channel in the Soco Discord automatically. You only see the channels for Retainers you've joined, so the brand's channel appearing in your Soco Discord is the confirmation that you're in.

Read the pinned messages first. They carry the sample request link, the campaign guidelines, the timeline, and any brand-specific details, and they're the source of truth for what the brand expects.


If you haven't heard back about your Retainer

If the brand's channel hasn't appeared in your Soco Discord within 5 working days of applying, the spots have most likely filled. Brands receive a lot of applications and stop reviewing once their spots fill.

Each campaign has its own fit, so keep applying to new Retainers that match your GMV tier (GMV is gross merchandise value, the total sales your videos drive) and your content style.

Some brands share a TAP link with creators who weren't selected: there's no upfront pay per video, but you still earn commission on any sales made through the link. When a brand does this, someone from the Soco team shares the link in the Soco Discord.


Where to ask about your Retainer application

For general Retainer questions, the place to ask is the retainer-chat channel in the Soco Discord, where you can also see the answers other creators have already received.

If your question is about money or a deadline, contact Soco Support instead: a person answers Monday to Friday, 9am to 6pm Eastern.


Next steps

Your next question is probably one of these:

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