Audience Insights gives you a deeper look at who your fans are — where they're located, how engaged they are, and what else they're listening to — based on their activity through your Sonikit project.
Analytics history depends on your plan: Basic shows the last 30 days, Pro shows 2 years, and Enterprise has no limit. Older data is never deleted, so it becomes visible again if you upgrade to a plan with a longer history.
Where to find it
Click Audience in the left sidebar of your Sonikit dashboard to view your Audience Insights.
What's included
Audience growth. A line chart showing your audience size over time.
Map. A map showing where your fans are located.
Engagement. A metric and percent change for new fans, returning fans, SMS opt-ins, and email opt-ins.
Fans are also listening to. An affinity breakdown of the top 5 artists and tracks your fans listen to, based on their streaming behavior.
Reach. A half-doughnut chart showing how your fans can be reached — your total fan count, the percentage of "reachable" fans (opted into email or SMS), and a breakdown of reachability by email, SMS, or both.
Top locations. A list of your top fan locations, with a toggle to switch between country and city level.
Behavior. A half-doughnut chart breaking down fan engagement levels — Superfan, Engaged, and Casual — based on how often fans return and interact.
Streaming services. A half-doughnut chart breaking down which streaming services your fans use.
For project-level performance — like page views, pre-saves, and traffic sources — see Understanding Your Sonikit Analytics Dashboard.