First of all,

The Meta universe is constantly evolving, so you may not find all the criteria you want to use. For example (at the time of writing), you have the possibility to choose criteria of public figures such as some artists like Madona, Beyoncé, etc. But if you are looking for Dua Lipa, the criteria do not exist.

In addition, changes in privacy and Meta's ability to target groups that may cause discrimination leads to regular additions and deletions of specific criteria. This is the case for the healthcare sector, cryptocurrencies, and the banking sector, ...

If you can't find a specific brand, media, or criteria directly, contact us so that we can guide you in your targeting.