All the answers to the most frequently asked questions.
What are the key elements of audience intelligence?
What to do if the project universe for the country I want to profile is not available?
Why doesn't the number of "people" given in SOPRISM correspond exactly to the number of "followers" or "likes" on my Facebook page?
Is it possible to launch a profiling project for a city?
How can I periodically track my target audience?
What is the recency of the Meta data?
How frequently is the data updated by Meta?
Regarding the tracking pixels, is it the same process or similar to a DSP's tracking cookie process?
What is a “Lookalike” audience on Meta?
What is a “Saved” audience on Meta?
Does a Lookalike audience include people from the Custom audience on the Meta Business Manager?
How do I find my Meta Business Manager from my traditional Facebook account?
Why do some business managers ask to insert a geolocation when creating a Lookalike audience based on website visitors while other business managers do not ask for any geolocation?
How does Meta determine the knowledge of audiences?
Why can't I find my brand in the criteria when I have a Facebook page?
How does Meta collect data and create criteria then mobilized by Soprism?
Does SOPRISM have some kind of partnership with Meta to collect all the information needed for profiling?
Why do I have to connect my personal Facebook account to the SOPRISM platform?
What if I can't find the criteria (brand, interest, etc.) that I am interested in to create an audience to target?
The estimated size of my Custom Audience on Meta doesn’t show up and says it varies when it is ready, what can I do?
How to assign a partner to an Instagram account via the Meta Business Manager?
How to add an Instagram account to your Meta Business Manager?
What is the difference between tracking pixels and cookies?
What is a “Custom” audience on Meta?
How to create and set up a business account in Meta Business Manager?
What percentage should I apply to get the most relevant Lookalike audience possible?
What types of criteria exist in Meta and can be analyzed with SOPRISM?
How does the audience size indicator work when creating a project?
Why the size of my target audience doesn't match the number of people of a criteria?