👉 If the estimated size of your custom audience on Meta doesn't show up and says it varies when it's ready, there are a few things you can do to address this issue:
Wait for it to update: Sometimes, it can take some time for Facebook's algorithm to calculate the estimated size of your custom audience. You can wait for a few hours or days to see if it updates.
Check your audience size: Make sure that your custom audience is large enough to generate an estimated size. If your audience is too small, Facebook may not be able to estimate its size accurately. Generally, a custom audience needs to have at least 1,000 people to be eligible for targeting.
Review your targeting criteria: Check your targeting criteria to ensure that it is not too narrow or specific. If your criteria are too specific, it may be difficult for Facebook to estimate the size of your audience accurately.
Refresh your browser: Sometimes, technical issues can prevent Facebook from displaying the estimated audience size. Try refreshing your browser or logging out and logging back in to see if the issue resolves itself.
Contact Facebook support: If none of the above steps work, you can reach out to Facebook's support team for assistance. They may be able to help you diagnose the issue and provide a solution.
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