The short answer?
All types of criteria available on Meta! ✅
What about the details?
Meta uses different types of criteria to collect and classify user data. Here are some examples of criteria:
Interests: These criteria are based on users' interactions with Meta products, such as liked posts, joined groups, followed pages, clicked ads, etc. Interests can be used to recommend personalized content and relevant ads to users.
Behaviors: These criteria are based on specific user actions, such as purchases made, comments left, messages sent, videos watched, etc. Behaviors can be used to personalize the user experience by recommending relevant products and services.
Preferences: These are based on users' stated choices and preferences, such as interests, language preferences, privacy preferences, etc. Preferences can be used to personalize the user's experience by providing customization options tailored to their preferences.
Browsing Patterns: These criteria are based on users' browsing behavior on Meta's partner websites and applications. Browsing patterns can be used to personalize the user experience by delivering content and advertisements that are relevant to the user's interests and browsing behavior.