This tab displays a number of different demographic graphs illustrating the socio-demographic characteristics of your audience by comparing the target (green) and baseline (blue) audiences. Socio-demo insights are based on declarative data, which means that is what people have told or mention to Facebook.
What can you find in the Socio-Demo tab?
Gender | Distribution by gender and its difference versus the baseline. | 
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Age | Distribution by gender and its difference versus the baseline. | 
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Language | Distribution by most spoken languages and its variance from the baseline.
📣 A person can speak more than one language, so the sum of all the percentages can be more than 100%. |
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Parental Status | Distribution by parental status and its variance from the baseline. | 
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Children's Age | Distribution by the children's age and its variance from the baseline. You also have the % of the people in your audience that have mentioned having children.
The ages are divided into 6 distinct groups (0-12 months; 1-2 years ; 3-5 years; 6-8 years; 9-12 years; 13-17 years). | 
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Relationship Status | Distribution by relationship status and its comparison to the baseline. You also have the % of the people in your audience that have mentioned their relationship status. | 
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Educational Status | Distribution by educational status of the audience | 
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