Audience intelligence is the process of gathering and analyzing data on a target audience in order to gain a better understanding of their needs, preferences, and behaviors.
The main parts of audience intelligence typically include the following:
Data collection: The first part of audience intelligence involves collecting data on the target audience. This can include information such as demographics, interests, behaviors, and preferences, and it can be collected from a variety of sources, such as market research, surveys, and customer data analysis.
👉 In the case of SOPRISM, the data is directly gathered by Meta, SOPRISM does not take part in this first step. The data collected is aggregated and anonymized. This is the reason why SOPRISM is totally GDPR-friendly.Data analysis: Once the data has been collected, the next part of audience intelligence involves analyzing the data in order to identify patterns and trends among the target audience. This can involve using tools like data visualization and statistical analysis to identify key characteristics of the audience, such as their age, gender, interests, and behaviors.
👉 For SOPRISM, this step is similar to all the insights you can find in the dashboard. You have all the socio-demographic information, geolocation, behaviors, and interests classified by the thematic universe.Insights and recommendations: The final part of audience intelligence involves generating insights and recommendations based on the data analysis. This can include identifying gaps in the market, identifying opportunities for targeted marketing and customer segmentation, and providing recommendations on how to better reach and engage the target audience.
💡Thanks to the scores generated by the SOPRISM's platform, you can easily identify and understand all your insights. Highlighting the characteristics of your audience allows you to identify segments and personality traits that you can rely on to improve your marketing and communication initiatives.
Overall, the main parts of audience intelligence involve collecting data on the target audience, analyzing the data to identify key characteristics and trends, and generating insights and recommendations based on the analysis. By following these steps, businesses can gain a better understanding of their target audience and use this information to improve their marketing efforts and better serve their customers.