This tab showcases various aspects of Soprism's segmentation, enabling you to explore the mindsets and personas that make up your audience. It's also where you can switch the segmentation type you'd like to apply to your target audience and choose the categories that interest you. A wide range of filters are available to simplify persona selection. Additionally, you can pick specific personas to initiate profiling for deeper insights into your overall audience.
What can you find in the Segmentation tab?
Segmentation Type | Select the type of segmentation you wish to apply to your audience. solutions@audiense.com 👉 to get more information about customized segmentation. | 
|
Mindset Categorization | Predefined mindset categories have been introduced to structure segmentation, offering deeper insights into your audience.
These categories simplify navigation and analysis, helping you focus on relevant personas and segments for impactful storytelling. | Mindset Categories help you better understand audience behavior and preferences:
|
Persona Card | The persona card provide the main informations about this specific persona.
|
 |
Persona Card Options | From the persona card, access additional insights or export your persona to Meta via the 3 dots.
Select the checkbox and analyze Persona.
|  |
Persona Card Toggle | Use the "Quick Insights" toggle to view the target and baseline penetration of the persona, along with the selectivity score. |  |
Launch a profiling based on a persona | Once you've clicked on a card to select it, its border will turn orange, indicating that you can now press the "Analyze Persona" button. This action allows you to initiate a new profiling project based exclusively on that specific persona. |  |
Filters | Filters make it easier to refine your segmentation and focus on what matters most:
|
 |