This tab showcases various aspects of Soprism's segmentation. Here, you can explore the mindsets and personas that make up your audience. It's also where you can switch the type of segmentation you'd like to apply to your target audience and choose the categories that interest you. A wide range of filters is available to make selecting personas easier. Additionally, this tab allows you to pick the persona you're interested in, enabling you to initiate a specific profiling on this segment of your overall audience.
What can you find in the Socio-Demo tab?
Segmentation Type | Choose here the type of segmentation you wish to apply to your audience target. solutions@audiense.com 👉 to get more information about customized segmentation. | 
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Persona Card | The persona card provide the main informations about this specific persona.
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Persona Card Options | From the persona card you can either access more insights or export your persona to Meta. |  |
Persona Card Toggle | By clicking on "Quick Insights", you can access the target and baseline penetration of the persona as well as the selectivity score. |  |
Launch a profiling based on a persona | Once you've clicked on a card to select it, its border will turn orange, indicating that you can now press the "Analyze Persona" button. This action allows you to initiate a new profiling project based exclusively on that specific persona. |  |
Filters | Filters helps you to refine your research through:
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