Of course, there is a minimum size to keep in mind while creating you profiling project!
👉 The minimum audience size ensures the quality of the psychographic insights offered by Soprism. In this case, socio-demographic insights are not affected, as they always reflect the audience and are less subject to discussion: you're 45 years old, you've told Facebook you're married, etc.
But what about the minimum size to obtain quality psychographic insights? Here's a quick overview of the percentage of reliability for each set of insights regarding the overall audience size :
Audience Size | Mindsets | Segments | Topics | Criteria |
3K | 14% | 1% | 49% | 7% |
5K | 34% | 5% | 65% | 14% |
7,5K | 68% | 11% | 78% | 20% |
10K | 81% | 24% | 81% | 32% |
25K | 93% | 36% | 86% | 49% |
55K | 94% | 50% | 91% | 61% |
85K | 94% | 58% | 89% | 65% |
100K | 96% | 81% | 91% | 79% |
150K | 97% | 84% | 92% | 84% |
1M + | 98% | 93% | 94% | 93% |
⚠️ Please note, when you want to launch profiling based on a segment or mindset audience, this table is still valid. You must always take into account the minimum audience size.
Small audience size to profile from segment | Good audience size to profile from segment |
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To sum up, here's a little quality score to help you simplify the table!
👉 On a scale of 0 to 5, from the audience size that generates the least qualitative insights to the audience size that generates the most qualitative insights.
0 | 1 | 2 | 3 | 4 | 5 |
Less than 3K | Between | Between | Between | Between | More than |