👉 To start a profiling based on a lookalike or a saved audience, choose to create a project, then select 'First-party data'.
✅ Requirements
You must have previously created a Custom audience (transformed into a 1% Lookalike audience) or a Saved audience.
And you must ensure that your Ad accounts are connected to the SOPRISM platform in the "my profile" section.
Follow the steps below 👇
The overview of your audiences
Here you have all the information about your target and benchmark audience. It's an overview that allows you to check the universe, age range, gender, and geolocation of the people you want to analyze, as well as the same information about the people you choose as a reference.
Always keep an eye on these two boxes, the size of the audience varies according to what you choose as discriminating criteria and general setup.
Your project's setup
Choose a name for your profiling project. Don't hesitate to find your own nomenclature so that you can easily understand which project it is at a glance.
👉 Here is an example of what you can do, but of course, it remains specific to your use: "FR_Watches retailers" or "FR_Watches_18/30" to be understood as [country code] _ [subject analyzed] _ [age range].
Your project universe is very important!
Choosing your project universe will define which map you will have in the results. If you choose France, you will get detailed insights on the France map; if you choose the world, you will see a world map in your results, etc.
But more than a visualization, choosing a project universe also allows you to have insights including interest criteria specifically related to the selected universe.
Audience setup
👉 This is where you can select the pre-built audience in your Meta Business Manager. All you have to do is find your audience in the list and select it to import it into the SOPRISM platform. 🔎 For the moment, the platform allows you to import either Saved audiences or Lookalike audiences.
👉 Once your audience is selected, you will see that the information available in the target box and the project name have adapted.
Audience location
By default, the geolocation is adapted to the audience you have imported.
👉 Now you have two options:
Either you launch your profiling because your goal is to profile the people who make up your audience as it is.
If this is the case, you can click on the "Launch your project" button.Or you can refine your imported lookalike audience by playing with the options or by adding criteria.
Play with options and criteria
By clicking on more options, you can refine your audience. Define gender, age, language spoken and source: Facebook and/or Instagram. You also have the possibility to add and/or exclude criteria.
Why to add more criteria to a first party data audience ?
Example 1: You are a brand of home decoration products and you have decided to profile the people who have signed up for your newsletter. You have therefore installed a tracking pixel on your website in order to profile the people who have signed up for this newsletter. However, you are thinking of developing decorative and pet-friendly items, so you would like to know who are the people who have subscribed to your communication and who also have an interest in cats and dogs. Adding criteria allows you to refine your initial Lookalike audience.
Make sense ?Example 2: You are a non-profit organisation and you want to know more about the men and women who follow you on Instagram. After creating your Custom and Lookalike audiences based on your instagram account activity, you can import it once, choosing to focus on men only. You can then re-import the same lookalike audience but choose this time to focus on women. Following the same logic, you can also segment your audience by age, etc.
🚀 Launch your project
After clicking on "Launch your project", a confirmation window will appear and you will have all the details of your profiling configuration. Once confirmed, you can no longer change the analysis criteria.
It only takes a few minutes to get results 👉 The perfect time for you to go get a coffee so you're ready for the analysis. ☕️