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Email Status & Tracking Guide

Bill Arconati avatar
Written by Bill Arconati
Updated over a week ago

When you send emails through SortScape, you can see delivery and engagement statuses. This guide explains how email sending works, what each status means, and how to interpret them correctly.


How Email Sending Works in SortScape

Emails sent from SortScape are sent in the background, not instantly like a personal email.

What this means:

  • Emails are queued and handed off to our email delivery service

  • This usually happens within seconds, but can occasionally take longer

  • During this time you may see Pending or Processed — this is normal

  • Closing your browser or logging out does not stop the email being sent

This approach helps ensure reliable delivery and reduces the chance of emails being flagged as spam.


Delivery Statuses

Delivery statuses show whether your email was successfully sent and delivered.

Pending (Gray)

  • The email is queued and will be sent shortly

  • Usually appears for a few seconds after sending

  • Action: None

Processed (Gray)

  • The email has been accepted by our email service and is awaiting delivery confirmation

  • This is a normal step in the sending process

  • Action: None

Delivered (Green)

  • The email was successfully delivered to the recipient’s mail server

  • This means it reached their inbox

  • Action: None

Deferred (Yellow / Orange)

  • Delivery was temporarily delayed (for example, the recipient’s mail server was busy)

  • The email will be retried automatically

  • Usually resolves within a few hours

  • Action: If it persists, verify the recipient’s email address

Bounce (Red)

  • The email could not be delivered

Common causes

  • Invalid email address

  • Recipient’s inbox is full

  • Recipient’s mail server rejected the email

Action

  • Verify the email address

  • Ask the recipient to check their inbox and spam settings

Dropped (Red)

  • The email was not sent

Common causes

  • Recipient has unsubscribed

  • Email content triggered spam filtering

  • Sending was blocked by our email service

Action

  • Check the recipient’s email preferences

  • Review the email content


Engagement Statuses (Opened & Clicked)

Engagement statuses show whether a recipient interacted with your email. These are best-effort indicators, not guarantees.

Engagement tracking is only available when email tracking is enabled.


Opened

An email is marked as Opened when the recipient’s email app allows a small tracking image to load.

Important to know

  • Many email apps block tracking by default

  • The email may be read even if it never shows as “Opened”

  • Privacy features in Apple Mail, Gmail, and Outlook can affect accuracy

What this means
“Opened” is a strong signal the email was viewed, but the absence of it does not mean it wasn’t read.


Clicked

An email is marked as Clicked when a tracked link in the email is clicked.

Important to know

  • Click tracking is generally more reliable than open tracking

  • Some email security systems automatically scan links

  • In rare cases, clicks may be automated

What this means
“Clicked” usually indicates engagement, but is not always a deliberate human action.


How to Interpret Statuses

  • Delivered + Opened / Clicked
    Email was likely seen and engaged with

  • Delivered only
    Email reached the inbox, but engagement can’t be confirmed

  • Clicked without Opened
    This is normal and usually means open tracking was blocked

  • Deferred
    Wait a few hours — delivery often completes automatically

  • Bounce / Dropped
    Delivery failed — action may be required


Key Things to Remember

  • Emails are sent in the background and may take a moment to show as delivered

  • Delivery statuses are the most reliable indicators

  • Engagement statuses depend on the recipient’s email app and privacy settings

  • Statuses update automatically as the email progresses

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