Understanding influencer audience analysis in Stellar
Stellar provides two ways to analyze an influencer's audience:
Likers' data – People who actively engage with the influencer's content.
Followers' data – People who follow the influencer but may not necessarily interact.
Does Stellar always display both data types?
🔍 It depends on the influencer’s settings:
If the influencer does not hide their likes and is not verified, Stellar displays both likers' and followers' data.
If the influencer hides their likes, it is possible that we won't be able to retrieve enough data to show you a valuable sample. As a general rule, if the influencer has 200 likes on average per post, Stellar will likely be able to show you relevant data.
If the influencer has a verified account, only the likers's data will likely be shown due to the risk of outdated data with verified accounts.
⚠️ Why is followers' data hidden for verified influencers?
For verified accounts, it's currently impossible to retrieve accurate, up-to-date followers' data (it is Meta's current way of working).
✅ Why analyze both types of audiences?
Each dataset provides valuable insights:
Followers' Data
Shows who the influencer is likely reaching (brand exposure).
Helps confirm audience alignment before launching a campaign.
Likers' Data
Reflects the audience genuinely engaging with content.
Indicates how well a campaign resonates with the target audience.
🎩 Do you notice large gaps between followers and likers? This is usually due to the difference in timing; followers' data show insights since the influencer started their activity, while likers graphs are a mirror of recent content interaction.