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Instagram Audience - Audience Reachability Graph
Instagram Audience - Audience Reachability Graph

What is Audience Reachability and how to use this data?

Capucine DE LUCA avatar
Written by Capucine DE LUCA
Updated over a year ago

If you want to know more about your audience, an indicator that you have to take into account is the audience reachability, but why? 🤔

The Audience Reachability graph shows the percentage of followers and likers broken down by their own followings.

⚠️‼️ Note that the followers/likers that follow over 1,500 accounts are more likely to be bots or fake accounts and very unlikely to see the influencer’s sponsored posts.

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