Do you want to know how we calculate the number of engagements for an influencer's social network posts? 🪄
📊 The engagement rate of each social channel is given by calculating the average engagement of the posts over the last 3 rolling months.
The number of engagements of a post can vary depending on metrics availability from each channel. Each channel can have different actions that are counted towards user engagement. Let's try to make it easy! 🤓
Facebook engagements
The number of engagements = Shares + Reactions + Comments.
Shares are defined as the number of shares of a Facebook post.
Reactions are defined as the number of reactions to a Facebook post.
Comments are defined as the number of comments on a Facebook post.
Twitter engagements
Total engagements = Retweets + Favorites + Comments.
Retweets are defined as the number of retweets of a tweet.
Favorites are defined as the number of favorites a tweet receives.
Comments are defined as the number of replies to a tweet.
Instagram engagements
The number of engagements = Likes + Comments.
Likes are defined as the number of likes of an Instagram post*
Comments are defined as the number of comments on an Instagram post.
YouTube engagements
The number of engagements = Reactions + Comments.
Likes are defined as the number of likes on a YouTube video.
Comments are defined as the number of comments on a YouTube video.
TikTok engagements
The number of engagements = Likes + Comments + Shares
Likes are defined as the number of likes on a TikTok video.
Comments are defined as the number of comments on a TikTok video.
Shares are defined as the number of shares of a TikTok video.
*Note that when an influencer chooses to hide his/her likes on Instagram, we are not able to provide an accurate view of the 'likes' count on each post which consequently skews the Engagement Rate value.