The number of engagements for an influencer's social network posts.
The number of engagements of a post can vary depending on metrics availability from each channel. Each channel can have different actions that are counted towards user engagement.
Facebook engagements
The number of engagements = Shares + Reactions + Comments.
Shares is defined as the number of shares of a Facebook post.
Reactions is defined as the number of reactions to a Facebook post.
Comments is defined as the number of comments on a Facebook post.
Twitter engagements
Total engagements = Retweets + Favorites + Comments.
Retweets is defined as the number of retweets of a tweet.
Favorites is defined as the number of favorites a tweet received.
Comments is defined as the number of replies to a tweet.
Instagram engagements
The number of engagements = Likes + Comments.
Likes is defined as the number of likes of an Instagram post*
Comments is defined as the number of comments on an Instagram post.
YouTube engagements
The number of engagements = Reactions + Comments.
Likes is defined as the number of likes on a YouTube video.
Comments is defined as the number of comments on a YouTube video.
TikTok engagements
The number of engagements = Likes + Comments + Shares
Likes is defined as the number of likes on a TikTok video.
Comments is defined as the number of comments on a TikTok video.
Shares is defined as the number of shares of a TikTok video.
*Note that when an influencer chooses to hide his/her likes on Instagram, we are not able to provide an accurate view of the 'likes' count on each post which consequently skew the Engagement Rate value.