Want to understand how we calculate engagement for influencer posts? Here’s how it works! 🪄
📊 Engagement rate (default = last 3 months)
The engagement rate is based on the average engagement per post over a selected time period.
By default, this is calculated over the last 3 months.
📅 You can adjust the date range using the filter at the top-right of the screen — choose any custom range that fits your campaign analysis.
📱 Engagement metrics by platform
Each social network measures engagement differently. Here’s what we include:
Engagement = Likes + Comments
Likes = Number of likes
Comments = Number of comments
⚠️ If an influencer hides likes, we can’t display them — this may affect the engagement rate.
▶️ YouTube
Engagement = Likes + Comments
Likes = Likes on the video
Comments = Comments on the video
🎵 TikTok
Engagement = Likes + Comments + Shares
Likes = Number of likes
Comments = Comments on the video
Shares = Times the video was shared
Engagement = Shares + Reactions + Comments
Shares = Number of times the post was shared
Reactions = All reactions (like, love, wow, etc.)
Comments = Number of comments
🐦 Twitter (X)
Engagement = Retweets + Favorites + Comments
Retweets = How many times the tweet was shared
Favorites = Likes on the tweet
Comments = Replies to the tweet