The number of engagements for an influencer's social network posts.
The number of engagements of a post can vary depending on metrics availability from each channel. Each channel can have different actions that are counted towards user engagement.

Facebook engagements
The number of engagements = Shares + Reactions + Comments.

Shares is defined as the number of shares of a Facebook post.

Reactions is defined as the number of reactions to a Facebook post.

Comments is defined as the number of comments on a Facebook post. 


Twitter engagements
Total engagements = Retweets + Favorites + Comments.
Retweets is defined as the number of retweets of a tweet.

Favorites is defined as the number of favorites a tweet received.

Comments is defined as the number of replies to a tweet.


Instagram engagements
The number of engagements = Likes + Comments.
Likes is defined as the number of likes of an Instagram post*
Comments is defined as the number of comments on an Instagram post.


YouTube engagements
The number of engagements = Reactions + Comments.
Likes is defined as the number of likes on a YouTube video.
Comments is defined as the number of comments on a YouTube video.

TikTok engagements

The number of engagements = Likes + Comments + Shares

Likes is defined as the number of likes on a TikTok video.
Comments is defined as the number of comments on a TikTok video.

Shares is defined as the number of shares of a TikTok video.

*Note that when an influencer chooses to hide his/her likes on Instagram, we are not able to provide an accurate view of the 'likes' count on each post which consequently skew the Engagement Rate value.

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