The number of engagements for an influencer's social network posts.

The number of engagements of a post can vary depending on metrics availability from each channel. Each channel can have different actions that are counted towards user engagement.

**Facebook engagements**

The number of engagements = Shares + Reactions + Comments.*Clicks to Brand URLs* is defined as the number of times visitors clicked on a brand’s URL from a Facebook post.*Reactions* is defined as the number of reactions to a Facebook post. *Shares* is defined as the number of shares of a Facebook post.*Comments* is defined as the number of comments on a Facebook post.

Twitter engagements

Total engagements = Retweets + Favorites + Comments. *Clicks to Brand URLs* is defined as the number of times visitors clicked on a brand’s URL from a tweet.*Retweets* is defined as the number of retweets of a tweet. *Favorites* is defined as the number of favorites a tweet received. *Comment*s is defined as the number of replies to a tweet.

Instagram engagements

The number of engagements = Likes + Comments.*Clicks to Brand URLs *is defined as the number of times visitors clicked on a brand’s URL from an Instagram post.*Likes *is defined as the number of likes of a Instagram post.*Comment*s is defined as the number of comments on an Instagram post.

**YouTube engagements**

The number of engagements = Reactions + Comments.*Click to Brand URLs* is defined as the number of times visitors clicked on a brand’s URL from a YouTube video.*Likes* is defined as the number of likes on a YouTube video.*Comments* is defined as the number of comments on a YouTube video.