The number of engagements for an influencer's social network posts.
The number of engagements of a post can vary depending on metrics availability from each channel. Each channel can have different actions that are counted towards user engagement.

Facebook engagements
The number of engagements = Shares + Reactions + Comments.
Clicks to Brand URLs is defined as the number of times visitors clicked on a brand’s URL from a Facebook post.
Reactions is defined as the number of reactions to a Facebook post. Shares is defined as the number of shares of a Facebook post.
Comments is defined as the number of comments on a Facebook post. 


Twitter engagements

Total engagements = Retweets + Favorites + Comments.
Clicks to Brand URLs is defined as the number of times visitors clicked on a brand’s URL from a tweet.
Retweets is defined as the number of retweets of a tweet. Favorites is defined as the number of favorites a tweet received. Comments is defined as the number of replies to a tweet.


Instagram engagements

The number of engagements = Likes + Comments.
Clicks to Brand URLs is defined as the number of times visitors clicked on a brand’s URL from an Instagram post.
Likes is defined as the number of likes of a Instagram post.
Comments is defined as the number of comments on an Instagram post.


YouTube engagements
The number of engagements = Reactions + Comments.
Click to Brand URLs is defined as the number of times visitors clicked on a brand’s URL from a YouTube video.
Likes is defined as the number of likes on a YouTube video.
Comments is defined as the number of comments on a YouTube video.

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