What are hidden likes?
Late May 2021, Facebook made it possible for content creators on both platforms (FB & IG) to hide the number of likes on all their posts (including reels since late 2022).
The goal is to shift the focus from the like counts to the actual content and interactions without affecting the user experience.
How do I know if influencers hide their likes?
On the platform, Stellar makes it easy for you to spot the influencers who have hidden their likes on one or more posts.
1) Banners
When an influencer has hidden their likes, a blue banner will appear to specify which influencer(s) and which metrics are impacted.
In the Analytics section of the influencer's profile
In the Overview section of your Report
2) N/A
Underneath each post for which an influencer has hidden the likes count, you will see the mention N/A instead of each metric that is consequently unavailable.
To learn more about the metrics that can be impacted, read this article: "What does N/A mean on Posts?"
What to do if an influencer hides the likes on sponsored posts?
Usually, influencers understand that it is important for sponsors and partners to see the amount of likes their posts generate, as this is a key metric in the evaluation of a post success.
However, if you notice that an influencer you are collaborating with for a campaign has hidden his/her likes on a post, we recommend that you simply reach out and ask him/her to provide you with the number of likes.
Once you have the information, you can manually enter the number of likes in your campaign on the platform and obtain a detailed and accurate report.
