When you create an influencer campaign in the Projects module, you can generate customized tracked links for each influencer.
It is incredibly useful if you want them to redirect their communities to specific URL(s).
Once the links are generated, you can send them to the influencers you're collaborating with on your campaign. Make sure they use those links adequately on various content types (posts or stories). The clicks derived from those links will be tracked in the report that you create from that project, with a ranking of the 10 most clicked links ⬇️
In other words, tracking the performance of those clicks can only be done via the Reports module.
Make sure to generate the influencers' customized tracked links once the project is finalized to avoid missing influencers or links. In other words, once your influencers are all marked as either 'Accepted' or 'Refused' (in the Influencers tab).
So how does it work? 🧐
These links are managed on the Project overview page:
💡 Click on "Create a custom link per influencer", then create separate links as shown below:
🎩 Tip of the day
Do know that each project will have its own links, meaning that if you create two different projects with the same influencers and target links, the URLs will be different.