In the Projects module, you can create influencer marketing campaigns to predict their performances thanks to estimated data and therefore, adjust your upcoming campaign strategy if needed.
What can you do concretely? 🛠️
You can set deliverables for each influencer in a campaign to estimate their costs, performance, and even generate a calendar.
→ Let's take a deeper look at the deliverables part 👀
The actual cost of a deliverable has to be set manually in the "Deliverables" section.
🔍 What about the estimated costs?
They are based on average performances and industry standards for all the content in that project.
🔍 What about the estimated analytics of the influencer?
They are calculated from a sample of posts:
Instagram Posts: the last 36 posts
Instagram Videos: the last 20 videos
Instagram Reels: the last 21 videos
Tiktok: the last 30 videos
Youtube: the last 15 videos
Facebook: the last 30 posts
Twitter: the last 30 tweets
In the influencer profiles, you can have access to the Estimated Costs per social media - see below. They are based on average social statistics and industry standards. They don't take into account non-measurable factors, such as notoriety or creative involvement.
🎩 Tip of the day
In the Report module, you can set manually the total cost of your campaign (influencer costs + general costs). This data is required to measure the ROI of your campaign which is the ratio between the campaign EMV and the total cost.