Skip to main content
How do you estimate the costs of a deliverable?
Capucine DE LUCA avatar
Written by Capucine DE LUCA
Updated over 9 months ago

In the Projects module, you can create influencer marketing campaigns to predict their performances thanks to estimated data and therefore, adjust your upcoming campaign strategy if needed.

What can you do concretely? 🛠️

You can set deliverables for each influencer in a campaign to estimate their costs, performance, and even generate a calendar.

→ Let's take a deeper look at the deliverables part 👀

The actual cost of a deliverable has to be set manually in the "Deliverables" section.

🔍 What about the estimated costs?

They are based on average performances and industry standards for all the content in that project.

🔍 What about the estimated analytics of the influencer?

They are calculated from a sample of posts:

  • Instagram Posts: the last 36 posts

  • Instagram Videos: the last 20 videos

  • Instagram Reels: the last 21 videos

  • Tiktok: the last 30 videos

  • Youtube: the last 15 videos

  • Facebook: the last 30 posts

  • Twitter: the last 30 tweets

In the influencer profiles, you can have access to the Estimated Costs per social media - see below. They are based on average social statistics and industry standards. They don't take into account non-measurable factors, such as notoriety or creative involvement.

🎩 Tip of the day

In the Report module, you can set manually the total cost of your campaign (influencer costs + general costs). This data is required to measure the ROI of your campaign which is the ratio between the campaign EMV and the total cost.

Did this answer your question?