In the Projects module, you can create influencer marketing campaigns to predict their performances thanks to estimated data and therefore, adjust your upcoming campaign strategy if needed.
What can you do concretely?
You can set deliverables for each influencer in a campaign to estimate their costs, performance, and even generate a calendar.
Let's take a deeper look 👀
The estimated number of impressions of a deliverable is calculated in two different ways depending on its format:
Instagram Reels/Videos, TikTok and YouTube:
Estimated impressions = average views (based on the X* last videos)
Instagram Posts/Stories, Facebook and Twitter:
Estimated impressions = 1,19 x Estimated Reach
💡 1,19 is the existing ratio between actual impressions and reach from Instagram posts.
🧐 Don't forget:
Impressions measure how many times a post is displayed, no matter if it was clicked or not. And the total estimated impressions is the potential amount of impressions for all the content forecasted in the project.
*The estimated analytics of the influencer are calculated from a sample of posts:
Instagram Posts: the last 36 posts
Instagram Videos: the last 20 videos
Instagram Reels: the last 21 videos
Tiktok: the last 30 videos
Youtube: the last 15 videos
Facebook: the last 30 posts
Twitter: the last 30 tweets
