🤔 Have you ever wondered how Stellar calculates the reach of a "Deliverable" in the projects module?
💭 Let's clarify the concept and the difference with what is happening in the Reports module:
While the Estimated Reach (Reports module) derives the KPIs of each content (posts/videos), the Forecasted Reach (Projects Module) is estimated from the average KPIs of the influencer. In other words, these are not specific 'real' content (posts/videos), but rather, an average of recent performance metrics.
To be more specific, Forecasted Reach is calculated as follows:
Twitter and Facebook
30% of the influencer's followers
Youtube
75% of the video views
Tiktok
68% of the video views
Instagram
For Instagram (posts/stories/reels), our unique machine-learning system uses a combination of factors to estimate the reach of an influencer campaign:
- The post or participant or influencer sheet engagement rate.
- The number of followers.
- The audience credibility score.
- The publication frequency.
This model is created on a set of data from previous influencer campaigns, in order to learn the links between these factors and the reach. In this way, it can predict the reach of future campaigns.
*Actual reach - which is private data that can be shared by the influencer(s) - can be added manually at any time on the Reports > Posts section.