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How does Stellar calculate the Reach of a Deliverable?
How does Stellar calculate the Reach of a Deliverable?
Capucine DE LUCA avatar
Written by Capucine DE LUCA
Updated over a year ago

🤔 Have you ever wondered how Stellar calculates the reach of a "Deliverable" in the projects module?

💭 Let's clarify the concept and the difference with what is happening in the Reports module:

While the Estimated Reach (Reports module) derives the KPIs of each content (posts/videos), the Forecasted Reach (Projects Module) is estimated from the average KPIs of the influencer. In other words, these are not specific 'real' content (posts/videos), but rather, an average of recent performance metrics.

To be more specific, Forecasted Reach is calculated as follows:

  • Twitter and Facebook

30% of the influencer's followers

  • Youtube

75% of the video views

  • Tiktok

68% of the video views

  • Instagram

For Instagram (posts/stories/reels), our unique machine-learning system uses a combination of factors to estimate the reach of an influencer campaign:

- The post or participant or influencer sheet engagement rate.

- The number of followers.

- The audience credibility score.

- The publication frequency.

This model is created on a set of data from previous influencer campaigns, in order to learn the links between these factors and the reach. In this way, it can predict the reach of future campaigns.

*Actual reach - which is private data that can be shared by the influencer(s) - can be added manually at any time on the Reports > Posts section.

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