In the Projects module, you can create influencer marketing campaigns to predict their performances thanks to estimated data and therefore, adjust your upcoming campaign strategy if needed.
What can you do concretely?
You can set deliverables for each influencer in a campaign to estimate their costs, performance, and even generate a calendar.
Let's take a deeper look 👀
The estimated number of views of a deliverable is calculated in two different ways depending on its format:
Instagram Reels/Videos, TikTok and YouTube:
Estimated views = median views (based on the videos posted in the last 90 days)
Instagram Posts/Stories, Facebook and Twitter:
Estimated views = 1,19 x Estimated Reach
💡 1,19 is the existing ratio between actual views and reach from Instagram posts.
🧐 Don't forget:
Views measure how many times a post is displayed, no matter if it was clicked or not. And the total estimated views is the potential amount of views for all the content forecasted in the project.
Influencer performance estimates are based on posts from the last 90 days.
