We've updated our calculation formulas to give you more accurate and reliable estimates for influencer content costs and performance.
💰 Estimated Costs – Instagram
New formulas for Instagram Posts & Reels, based on fresh and up-to-date market data.
➡️ These changes ensure cost estimates that better reflect actual market trends.
📊 Video KPIs – TikTok, YouTube, Reels
Video performance is often highly variable, especially due to viral content.
To improve reliability, we now use the Median (instead of the average) for certain KPIs.
🔍 Affected KPIs:
On Influencer profiles: average views, estimated cost, and estimated EMV for video content (YouTube, TikTok, and Reels).
In Projects: estimated cost (YouTube and Reels), forecasted video views, and forecasted reach (Reels)
In Reports: Estimated reach of Reels
➡️ This gives you a more accurate and realistic view of expected performance.