🔎 In the Discovery module, you can search for influencers using specific keywords. In case the categories available in the filters are too broad for your niche, these terms and phrases can help you refine your results.
How does it work?
To find relevant keywords, the content from publications/bios created by influencers over the last six months is analyzed.
All punctuation marks, emojis and other symbols are removed from the text during analysis.
However, #hashtags are taken into account, so you can use them as keywords when searching for content creators on social media.
Different algorithms are used to extract keywords from the text and perform morphological analysis. The list of terms and phrases is then expanded by adding related keywords and synonyms.
💡 So if your niche is too small, use keyword research to discover the most relevant influencers publishing content related to your specific topic.