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What's the difference between a lead and a customer?
What's the difference between a lead and a customer?

Learn about the different type of contacts in Stora.

Updated over 5 months ago

On your Contacts page, you'll see each contact listed as either a customer or a lead. Here's what each of those means:

Customer

A customer is anyone who has a subscription associated with them.

Lead

A lead is anyone else who has been added to the system without a subscription associated with them; they can be created by:

  1. A member of your team manually from the "Add a Contact" form.

  2. They placed a booking via your Storefront but didn't set up their payment.

  3. They completed a form on your Storefront

Any lead who has come in from the Storefront will also be listed as a Prospect.

Prospects is a dedicated area for managing and actioning your Storefront leads.

How Prospects Works

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