All Collections
Contacts
What's the difference between a lead and a customer?
What's the difference between a lead and a customer?

Learn about the different type of contacts in Stora.

Updated over a week ago

Stora makes it easy for you to track two different types of contacts - Customers and Leads. Both are linked from the Contacts page in your Backoffice. Here's how they differ:

Customers

A customer is anyone who has booked a unit and set up their monthly payment from your Storefront.

Leads

A lead is a potential customer. They may end up in the system in one of a few ways:

  1. You add them manually from the "Add a Lead" form.

  2. They placed a booking via your Storefront but didn't set up their payment.

  3. They signed up for a Unit Type set to collect leads.

  4. They signed up when your business was in Pre-opening mode.

Did this answer your question?