You can easily add Google Tag Manager or your Google Analytics 4 (GA4) to Stora at any time. We recommend using Google Tag Manager (GTM) as the primary tracking platform because of its flexibility and the potential for conflicts when combining multiple tracking platforms. Google Tag Manager can handle GA4 tracking independently, and adding both codes may cause conflicts, such as double-firing events or broken tracking. Therefore, add only the GTM code unless you have a specific reason to use both.

Once you've created your account with Google, you'll be provided with a tracking ID in one of the following formats:

Copy your code and visit your Stora Storefront Configuration page here. All you need to do then is paste it into the relevant field and save the page. Please use only one or the other, not both.

Be cautious not to use both GTM and GA4 codes simultaneously, as it can lead to tracking conflicts and duplicated data. Use tools like Google Tag Assistant or the GA4 DebugView to test and troubleshoot your setup. For example, adding both codes may cause events to fire twice or result in broken tracking configurations.

Now that you've done that, you might be wondering how you can track how well your visits are converting into bookings with your Analytics platform.