You can easily add Google Tag Manager or your Google Analytics 4 (GA4) to Stora at any time.

Once you've created your account with Google, you'll be provided with a tracking ID in one of the following formats:

Simply copy your code and visit your Stora Storefront Configuration page here. All you need to do then is paste it into the relevant field and save the page. Please only use one or the other and not both.

Now that you've done that, you might be wondering how you can track how well your visits are converting into bookings with your Analytics platform.