Overview
š”Media Packages is your hub for creating and storing media packages in the StreetMetrics system
Using Media Packages
š”Media Packages enables you to group media products together to better sell them to your clients. You're able to add Media Products from different asset groups or different Media Products from the same asset group to one package. This helps you understand the effectiveness of all media products in the market comprehensively versus understanding the performance of one media product individually.
Packages, Levels, and Media Configuration
š”Follow the quick steps below to create a Media Package, a Package Level and configure the media:
Create a Media Package
Step 1: Enter the Package Name and Package ID (optional), and choose the Market
Step 2: Create either a Package Level or add Media Product allocations
*Note: A Package Level allows you to name the package and provide the number of media units assigned to that package.
Step 2a: Add a Package Level name, Level ID (optional) and number of units
Step 2b: Select the media to include in the packages
*Note: Package levels specify the total number of assets that will be included in the package. If an asset can display multiple media products (e.g., curb and street side), the Unit count specifies the number of media products.
Step 3: Click Save before moving forward
Step 4: Use the Media Configuration section to select a single asset group and media product to be included in each allocation
Step 4a: Select the Asset Owner (transit authority or owner of media)
Step 4b: Select the Asset Group
Step 4c: Select your Media Product and click Add Media Product
*Note: You can create multiple group levels and media products within one package. This can be customized to how you prefer to group your products.
Step 4: Review your selections and submit the Package.
*Note: Up to 30 Media Product allocations is allowed at once.
Package Insights
š” Once you've created your media package(s), you're able to gain insights on each package. Below is a quick overview of the Package Insights option and a few steps on how to retrieve your package insights:
What Package Insights are available?
Once a Media Package is created, you're able to review Reach, Reach Percentage, Frequency, Impressions, and GRP insights on the 15th of every month for the prior month's metrics.
Step 1: Navigate to Plans > Package Insights
Step 2: Apply desired filters such as Market, Date Range, Duration, Asset Owner, Asset Group, media Product, Package Name, and Package ID
Step 3: Click the 'Run' button to retrieve package details and metrics
From here, you'll be able to scroll through the pages of packages, review package details organized by package levels, access audience details and review allocation details.
FAQs
š”Common questions and things to know when using Media Packages
Can I add Media Products from different asset groups?
Yes, you can allocate media products from a single asset group or from multiple asset groups.
Why can't I see my recently added package in the list?
All Package Level cards in the list are sorted based on the number of units in each package. So you may need to scroll down in the list to find your package.
Can I re-use a Package Level Name?
Yes, you can re-use an existing Package Level name but assign a different number of units than the previously created package.
Package Names are not unique to the account
Package IDs are unique to the account
How many Media Product allocations can I add at one time?
30 Media Product allocations is supported at a time.
Why can't I change the Asset Owner?
The Asset Owner values are pre-filtered based on the package market selection.
What does the percentage next to an allocation mean?
The percentage value, or allocation weight, is used to specify the distribution of the Media Product units for the asset group(s).
If you have any additional questions, reach out to your Customer Success Manager.