Wallet Pass Push Notifications
Send real-time messages to customers' Apple Wallet passes — no app required.
What You'll Get
Geo notifications — Trigger messages when customers are near your store
Push campaigns — Send promotions, reminders, or updates anytime
Balance reminders — Automatically nudge inactive customers to use their points
Targeted messaging — Send to all, specific customers, segments, or tags
Note: Currently available for Apple Wallet. Google Wallet support coming soon.
Types of Notifications
Type | How it works | Can be dismissed? |
Geo Notifications | Triggers when customer is near a location | No (disappears when they leave) |
Push Campaigns | Sent immediately or scheduled | Yes |
Balance Reminders | Auto-sent after X days of inactivity | Yes |
Geo Notifications
Send location-based push notifications when customers are near your store.
Go to Subscribfy → Wallet Pass → Push Notifications.
Step 1: Create Geo Notification
Click + Add Location
Enter your Notification message (max 180 characters)
Select Pass Holders:
All — All customers with a Wallet Pass
Specific Customer — Target one customer
Specific Segments — Target by behavior (frequent buyers, high spenders)
Customer Tags — Filter by tags like VIP, Active, etc.
Set Minimum Store Credits (optional) — Only send if balance meets threshold
Click Save
Step 2: Add Location
Click Add Location or Manage
Enter the Store Name
Set location using:
Search Location — Look up by ZIP code or address
Precise Location — Enter longitude and latitude manually
Click Save
Tip: Geo notifications stay on screen longer when near the location and cannot be easily dismissed — more noticeable than standard push messages.
Push Campaigns
Send instant or scheduled push notifications to customers' phones and smartwatches.
Create a Campaign
Click + Add Push
Enter Header (max 50 characters)
Enter Body (max 180 characters)
Select Pass Holders (All, Specific Customer, Segments, or Tags)
Choose when to send: Send immediately or Schedule for later
Click Save
Use cases:
Announce flash sales or new arrivals
Reward updates and loyalty point changes
Membership reminders
Balance Reminders
Automatically remind customers to use their store credit or loyalty points.
Enable Balance Reminders
Toggle Balance Reminders on
Set Inactive days — How long to wait before sending
Set Minimum balance — Only remind if balance is at least X
Choose Send time (e.g., 10:00 AM shop time)
Enter Header and Body text
Click Save
Targeting Options
All | Every customer with a Wallet Pass |
Specific Customer | Target one individual |
Specific Segments | Groups by behavior (frequent buyers, high spenders) |
Customer Tags | Filter by tags (VIP, Active, EXM) — include or exclude |
FAQs
Do I need a mobile app to send notifications?
No. Notifications are delivered through the Wallet Pass — no separate app needed.
What's the difference between Geo and Push Campaigns?
Geo notifications trigger automatically near a location and can't be dismissed. Push campaigns are sent manually or scheduled and can be dismissed by the user.
How do Balance Reminders work?
They automatically send after X days of inactivity to customers with a minimum balance, encouraging them to return and use their points.
Can I target specific customer groups?
Yes. You can send to all pass holders, specific customers, segments, or filter by customer tags.
