Wallet Pass Setup
Create branded digital wallet passes that customers can add to their Apple Wallet.
What You'll Get
Digital loyalty cards — Customers carry your brand in their wallet
Push notifications — Send updates directly to their lock screen
Real-time updates — Balances and status sync automatically
Branded experience — Custom colors, logos, and links
Note: Currently available for Apple Wallet. Google Wallet support coming soon.
Quick Setup
Go to Subscribfy → Wallet Pass → Setup.
Step 1: Design Your Wallet
Customize how your wallet pass looks inside Apple Wallet.
Apple Logo | Your brand logo (top left). PNG, min 90x80px |
Apple Banner | Banner image (middle-top). PNG, min 624x245px |
Theme Color | Background color (hex code, e.g., #ffffff) |
Text Color | Primary text color (hex code, e.g., #000000) |
Note: Uploaded images may take 2-3 days to update across existing customer passes.
Step 2: Upload Push Icon
This icon appears on the lock screen when sending push notifications.
Push Icon | PNG, 69x69px recommended. Keep it clear and recognizable. |
Step 3: Add Pass Links
Add links that appear on the wallet pass for quick access to important pages.
Click Add Link
Enter a Label (e.g., "privacy", "support")
Enter URL Text (e.g., "Privacy Policy")
Enter the URL (e.g., https://yourstore.com/privacy)
Tip: Keep URL Text labels under 20 characters for better display.
Step 4: Customize the Email
Design the email customers receive with their wallet pass.
Logo | Email header logo. PNG, 512x512px recommended |
Subject | Email subject line (e.g., "Your Wallet Pass is Ready!") |
Headline Text | Main text in email body (max 180 chars) |
Banner Text | Short label on pass preview (max 20 chars, e.g., "VIP Member") |
Button Color | Background color of action button |
Button Text Color | Text color on the button |
Step 5: Add Email Footer Links
Add footer links to the email (About, Contact, Help, etc.).
Click Add Link
Enter Label (e.g., "About", "Contact")
Enter URL (e.g., https://yourstore.com/contact)
Click Send Test Email to preview before going live.
Image Requirements
Image | Format | Size |
Apple Logo | PNG | Min 90x80px |
Apple Banner | PNG | Min 624x245px |
Push Icon | PNG | 69x69px |
Email Logo | PNG | 512x512px |
FAQs
What is a Wallet Pass?
A digital version of a physical card (loyalty, membership, gift card) that customers add to their Apple Wallet.
Can Android users use Wallet Pass?
Currently only Apple Wallet is supported. Google Wallet support is coming soon.
Do I need technical skills?
No. The setup is user-friendly with simple upload fields and customization options.
How long until images update on existing passes?
Uploaded images may take 2-3 days to sync across all customer passes.
