Referral Program
Turn your customers into brand ambassadors. When they share their unique referral link and a friend makes a purchase, both the referrer and the friend can earn rewards.
How to Access
Go to Subscribfy → Loyalty → Rewards Program tab → Create new rule → Referral
How It Works
Customer gets a unique referral link in their account
They share it with friends via copy link, email, or social media
Friend clicks the link and makes a purchase
Both the referrer (advocate) and friend receive their configured rewards
All Settings
Basic Rules
Title | Display name for the rule (e.g., "Refer a Friend") |
Reward Message | Message shown when reward is given |
Advocate Reward (Referrer)
Configure what the person who refers gets:
Reward Type | Points or Discount Code |
Reward Amount | Number of points or discount value |
Referred Rules (Friend Reward)
Configure what the referred friend gets and when the referral counts:
Validation Strategy | None: Any order counts |
Friend Reward Type | Points or Discount Code for the friend |
Friend Reward Amount | Number of points or discount value for the friend |
Expiration Settings
Set how long the referral link remains valid:
Expire referral after | never, 1 day, 2 days, 1 week, 2 weeks, 1 month, 2 months, 3 months, 6 months, or 1 year |
After expiration, the friend must use a new referral link from the advocate.
Advanced Rules
Start Date | When the referral program becomes active |
End Date | When the referral program expires (optional) |
Tier Restrictions
Optionally limit this referral program to customers in specific VIP tiers. Leave empty to allow all customers to participate.
How Customers Share
Each customer gets a unique referral link in their account. They can share via:
Copy link - Share anywhere (text, messaging apps)
Email - Send directly to friends
Social media - Share on Facebook, Twitter, etc.
When Rewards Are Given
The advocate (referrer) receives their reward when:
Friend clicks the referral link
Friend creates an account or is tracked as referred
Friend places an order meeting the validation requirements
Order is completed/fulfilled
Klaviyo Integration
If you have Klaviyo connected, Subscribfy sends a Subscribfy Referral Event when a referral reward is given.
Event Name: Subscribfy Referral Event
Event Properties
Property | Description | Example |
SubscribfyRewardName | Name of the referral rule | Refer a Friend |
SubscribfyRewardType |
| points |
SubscribfyRewardAmount | The reward value | 500 |
SubscribfyCouponCode | Discount code (if applicable) | REF-ABC123 |
Troubleshooting
Referral not tracked?
Make sure the friend clicked the referral link before purchasing. Check that cookies are enabled in their browser.
Advocate didn't get reward?
Verify the friend's order meets the validation requirements (e.g., first order only). Check if the order has been fulfilled.
Referral link expired?
Check the Expiration Settings. If set, the friend needs a new referral link from the advocate.
Can't see referral option?
Check Tier Restrictions - the customer may not be in an eligible tier.
Add Referral Widget to Your Theme
By default, customers share referral links from the Loyalty Dashboard. If you want to add a referral widget directly on your storefront (e.g., on a dedicated referral page), your developer can integrate it into your Shopify theme.
View Theme Integration Guide (requires developer)
Related: Loyalty Program Overview
