Loyalty Program
Turn one-time shoppers into repeat customers by rewarding them for purchases, referrals, and engagement.
What You'll Get
Repeat customers — Reward purchases with points they can spend on discounts
Word of mouth — Let customers earn by referring friends
Higher engagement — Points for birthdays, reviews, social follows, and more
VIP treatment — Create tiers that make top customers feel special
Quick Setup
Let's get your loyalty program up and running! We'll keep things simple so you can start rewarding customers in no time.
Step 1: Open Loyalty Settings
Go to Subscribfy → Loyalty in your Shopify admin.
Step 2: Set Your Points Value
Click the Global Settings tab and set how much points are worth.
Points Value — How much is $1 worth in points? (e.g., 1 point = $1, or 10 points = $1)
Step 3: Create Your First Earning Rule
Go to the Rewards Program tab and click Create new rule.
The most popular starting point: Points for Purchases — customers earn points based on how much they spend.
Step 4: Create a Redemption Option
Go to the Coupons tab and click Add Coupon.
Examples:
100 points = 10% off their next order
200 points = $10 off their next order
500 points = Free shipping
Step 5: Activate Your Program
Toggle Enable Loyalty Program at the top of the page and click Save.
Tip: Test with a sample customer before announcing your program to make sure everything works!
What Your Customers See
Here's the experience from your customer's perspective:
When they shop — They see how many points they'll earn at checkout
In their account — They see their points balance and available rewards
When redeeming — They pick a reward and it's applied automatically
All Tabs Explained
Welcome | Overview and quick start |
Rewards Program | Create earning rules (how customers get points) |
Create redemption options (how customers spend points) | |
VIP levels with better perks | |
Global Settings | Points value and tier rollover |
Customize text for different languages | |
Integrations | Connect Okendo/Yotpo for review rewards |
Track program performance |
How to Create Earning Rules
Go to Rewards Program tab → Create new rule
General Rules
Customers earn when they spend money | |
Bonus points on customer's birthday | |
Anniversary Reward | Points on anniversary of first purchase (Coming soon) |
Points for signing up | |
Points for subscribing to newsletter | |
Points for opting in to texts | |
Points for following on social media | |
Points for referring friends who buy | |
Points for leaving product reviews | |
Bonus when spending reaches target | |
Reward after X purchases | |
Points for offline purchase receipts | |
Points when customer gets a specific Shopify tag | |
Custom Action | Points for custom actions via API (Coming soon) |
Subscription-Specific Rules
Reward members after X membership billing cycles | |
Reward subscribers after X product subscription renewals |
Note: Subscription rules only appear if you have Membership or Product Subscription features enabled.
How to Create Redemption Options
Go to Coupons tab → Add Coupon
Coupon Types
Amount Off Order | Percentage or fixed amount off the total order (e.g., 10% off or $5 off) |
Amount Off Products | Percentage or fixed amount off specific products or collections |
Buy X Get Y | Buy specific products and get others at a discount or free |
Free Shipping | Free shipping on their order |
Free Product | A specific free product added to cart |
Coupon Settings
Points Required | How many points customers need to redeem this coupon |
Discount Value | Percentage (e.g., 10%) or Fixed Amount (e.g., $5) |
Purchase Type | One-Time Purchase, Subscription, or Both |
Minimum Requirements | None, minimum purchase amount, or minimum quantity of items |
Customer Eligibility | All customers or specific customer segments |
Maximum Uses | Limit total uses or uses per customer |
Combinations | Allow combining with other discounts |
Active Dates | Set start date, end date, or expiration after redemption |
Example: Create a coupon where 100 points = 10% off, or 200 points = $10 off their next order.
How to Set Up Tiers
Go to Tiers tab → Create
Create VIP levels so your best customers feel special and earn more.
Example setup:
Bronze (0 points) — 1x earning rate
Silver (500 points) — 1.5x earning rate
Gold (1500 points) — 2x earning rate
Tier Rollover Options
Lifetime | Once earned, customers keep tier forever |
Calendar Year | Resets every January 1st |
Rolling Year | Resets X months after earning |
Common Use Cases
Grow Your Email List
The goal: Get more newsletter subscribers
Go to Rewards Program → Create new rule
Select Email Subscription
Set reward: 100 points
Save
Customers subscribe and instantly earn 100 points.
Birthday Program
The goal: Make customers feel special
Go to Rewards Program → Create new rule
Select Birthday Reward
Set reward: 200 points
Save
Customers automatically receive points on their birthday.
Referral Program
The goal: Existing customers bring new customers
Go to Rewards Program → Create new rule
Select Referral
Set referrer reward: 500 points
Set friend reward: $10 off first order
Save
Customer shares link → friend buys → both get rewarded.
Reward Loyal Subscribers
The goal: Keep subscription customers engaged
Go to Rewards Program → Create new rule
Set number of billing cycles: 3
Set reward: 500 points
Save
Subscribers earn bonus points after every 3rd billing cycle.
Checkout Extensions (Shopify Plus Only)
Subscribfy includes checkout extensions that enhance the loyalty experience at checkout.
Important: Checkout extensions require Shopify Plus. If you're not on Shopify Plus, customers can still earn and redeem points through the Customer Portal.
Loyalty Rewards at Checkout
Customers can view and redeem their rewards directly in the checkout flow.
My Rewards Tab | Shows rewards the customer has already redeemed and can apply |
Redeem Rewards Tab | Lets customers spend points to get new rewards |
Points Banner | Displays current points balance |
Loyalty Eligibility
Shows customers which rewards they've earned with their current cart, and which rewards they're close to earning.
Completed rewards — Rewards the customer qualifies for with this order
Almost there — Rewards the customer is close to earning (e.g., "Add $10 more to earn 50 bonus points")
OTP Login (One-time password)
Identifies returning customers at checkout and shows their loyalty points balance, store credits, and VIP status. Customers receive a one-time password to verify their identity.
Customer Birthday (Customer Account)
Customers can enter their birthday on their account profile page. This enables the Birthday Reward earning rule.
Note: This appears on the customer account page, not at checkout.
Note: Checkout extensions are managed in Shopify Admin → Settings → Checkout → Customize. Contact support if you need help configuring them.
Troubleshooting
Customers not earning points?
Check Rewards Program tab — are rules active? Verify order meets conditions.
Points not showing at checkout?
Checkout extensions require Shopify Plus. If you have Shopify Plus, go to Shopify Admin → Settings → Checkout → Customize and confirm the Loyalty extension is added.
Tier not updating?
Check tier requirements in Tiers tab. Verify Tiers Program is enabled.
Subscription punch card not working?
Ensure Membership or Product Subscription feature is enabled. Check that the customer has an active subscription.
