Loyalty Analytics
Track your loyalty program performance and understand how customers are earning, redeeming, and progressing through your rewards system.
How to Access
Go to Subscribfy → Loyalty → Analytics tab
Use the date range picker at the top to filter data by time period (default: last 30 days).
Key Metrics
Three summary cards show your program's health at a glance:
Unclaimed Rewards | Points customers have earned but not yet redeemed. High numbers mean customers are saving up - or may not know how to redeem. |
Referral Invites Sent | Total referral invitations sent by customers in the selected time period. |
Referral Invites Completed | Referrals where the referred friend completed a qualifying order. This is your referral conversion. |
How Metrics Are Calculated
Unclaimed Rewards | Total Points Earned - Total Points Redeemed |
Referral Conversion Rate | Invites Completed ÷ Invites Sent × 100 |
Charts
Referral Time
Shows how long it takes for referrals to convert - the time between when an invite is sent and when the referred friend completes their first order.
What it shows | Distribution of conversion times (e.g., how many convert within 1 day, 3 days, 7 days, etc.) |
Why it matters | Helps you understand urgency. If most convert quickly, your referral incentive is strong. If it takes weeks, consider increasing the friend reward. |
Most Redeemed Rewards
Shows which rewards are most popular with your customers.
What it shows | Bar chart of rewards ranked by redemption count |
Why it matters | Identify your most attractive rewards. Consider promoting underperforming rewards or adjusting their point cost. |
Loyalty Tiers Distribution
Shows how your customers are distributed across tiers.
What it shows | Number and percentage of customers in each tier (e.g., Bronze 60%, Silver 30%, Gold 10%) |
Why it matters | A healthy program has a pyramid shape - most in entry tier, fewer in top tiers. If too many are stuck at bottom, entry requirements for higher tiers may be too hard. |
What to Look For
Signs of a Healthy Program
Growing referral completions - Your referral program is driving new customers
Balanced tier distribution - Customers are progressing through tiers over time
Active redemptions - Customers are using their points, not just accumulating
Quick referral conversions - Friends are buying soon after receiving invites
Warning Signs
High unclaimed rewards - Customers may not know how to redeem, or rewards aren't attractive enough
Low referral completion rate - Friend incentive may be too weak, or referral process is confusing
Everyone stuck in bottom tier - Point thresholds may be too high, or customers aren't engaged
One reward dominates - Other rewards may need better positioning or lower point costs
Actions Based on Data
High unclaimed rewards | Send email reminding customers of their points balance. Add redemption prompts at checkout. |
Low referral conversions | Increase the friend discount. Make the referral link more visible in customer accounts. |
Slow referral time | Add urgency with expiring referral offers. Send reminder emails to referred friends. |
Uneven tier distribution | Adjust tier thresholds. Add more earning opportunities to help customers progress. |
Tips
Check weekly - Monitor trends, not just single data points
Compare time periods - Use date range to compare this month vs last month
Correlate with campaigns - Did a recent email campaign increase redemptions?
Share with team - Analytics help justify loyalty program investments
