Sometimes, people inside your CRM share the same name, or for some reason, Surfe did not find this LinkedIn contact in your CRM.
When this happens, Surfe uses the LinkedIn URL property (if present) inside your CRM to identify the correct corresponding profile on LinkedIn.
However, if the LinkedIn URL is not present in your database, it will be hard for Surfe to match the correct profiles. If this happens, you can always edit the link of a contact, lead, or account to the correct CRM profile.
If the LinkedIn contact is connected to the wrong CRM contact and you wish to edit it.
Go to your target profile on LinkedIn and click on the "Relink Record" highlighted below.
From the pop-up, select which CRM record you would like to link to your LinkedIn profile and choose the correct lead.
Learn more about how to map LinkedIn URLs for your contacts here.