What is Surfe's Waterfall Enrichment Technology?
Surfe’s Waterfall Enrichment Technology is a new type of tool that finds and verifies email addresses. Unlike traditional email finders that might rely on a single database or source, Surfe’s Waterfall Enrichment Technology uses a multi-tiered approach to data verification. Surfe systematically searches through multiple databases, moving from one to the next—like water cascading down a series of steps—until they find a match or exhaust all options.
Waterfall enrichment tools typically involve several key components:
Multiple databases: Surfe has partnered with the global leading email finders and has access to their best databases. This enhances the likelihood of finding accurate and verified contact information. Searching the databases of multiple providers will always be more successful than just searching one.
Sequential data access: This is a fancy way of saying we dynamically search the databases in an order that works best for your search. We begin with the most likely source to find the info you’re looking for. This is often based on the region, industry, or account segment of the contacts in your search. For example, if you’re searching for the email address of a contact that works in the finance industry in the US, it would make sense to first check the database that specializes in this market.
Validation checks: After finding a potential email address, the tool checks its validity to ensure it is active and capable of receiving messages. This is basically to make sure the email addresses they’re providing are accurate and you send emails that bounce or land in the spam. Surfe provides triple verification by default. Our providers verify contact data, which we then run through ZeroBounce, which we then verify against our own database.
When you connect Surfe to your CRM, you bring Waterfall Enrichment Technology to where you need it most. Whether prospecting an individual contact or handling lists of contacts in bulk, Surfe ensures your CRM is filled with the most accurate contact details possible.