1. Open Amazon Campaign ManagerIn Amazon Ads, go to Advertising.
Click Campaign Manager.
This is the starting point for creating an Amazon Attribution link.
2. Go to Amazon Attribution
In Campaign Manager, open Measurements.
Click Amazon Attribution.
This is where you’ll create the tracking link for Swapped.
3. Create a New Attribution Campaign
Start by creating a new campaign.
Name it something clear, like Swapped Tracking Link.
Choose the products you want included in the campaign.
You can track one product or multiple products.
Select the ASINs you want visibility on.
4. Set Up the Attribution Details
Enter the campaign name again if needed, such as Swapped Tracking Link.
Add a label or category if helpful, such as Detergent.
Set Swapped as the Publisher.
Choose a Channel such as Email; the exact channel is flexible.
5. Add the Click-Through URL
Enter the destination URL where users should land after clicking.
In this example, the URL points to an Amazon product page using the ASIN.
Format it like this:
This is the page people will be taken to after clicking the attribution link.
6. Create the Link and Copy the Attribution Tag
Click Create to generate the attribution setup.
After creation, find the link under Attribution Tags.
This is your tracking link.
Use it so you can see performance data when people click and then purchase.