Introduction
Tracking and analytics are essential for understanding how visitors interact with your website. With the Swiftwebsites.ai builder, you can easily connect third-party applications such as Google Analytics, Facebook Pixel, or live chat tools. You also have the flexibility to insert custom code (HTML, CSS, JavaScript) either site-wide or on specific pages, all without touching the core code of your site.
Adding Custom Code from Website Settings
Open your Website Settings and look for the Custom Code section at the top.
You’ll see options for:
Head Markup - paste code that needs to load in the
<head>(e.g., analytics tracking).Body Markup - paste code that should run inside the
<body>(e.g., chat widgets).Custom CSS - add lightweight design modifications.
Copy the code snippet provided by the third-party app and paste it into the correct section.
Click Save - your code will load when the site is previewed or published.
Adding a Facebook Pixel
Go to Applications → Add an Application.
Select Facebook Pixel from the list.
Enter your Pixel ID and click Save.
Once saved, the Pixel will automatically track events and page views across your website.
Adding Custom Code to Funnels
For standalone funnels or funnels inside a site:
Open the Funnel Settings.
You’ll find the same options: Head Markup, Body Markup, and Custom CSS.
Paste in your tracking codes or scripts, save, and preview.
Adding Custom Code Inside a Page
To embed code directly on a page (e.g., forms, live chat, comments, iframes):
Click the “+” icon in the builder.
Drag and drop a Code Widget onto the page where you want the code displayed.
Paste your HTML, CSS, or JavaScript into the widget.
Save and preview to confirm it displays correctly.
Best Practices
Always double-check where your code belongs (Head vs Body).
Verify installation using each platform’s built-in tools (e.g., Facebook Pixel Helper, GA Real-Time reports).
Add only the scripts you truly need, too many can slow down your site.
Test thoroughly after adding custom code to ensure it doesn’t interfere with site functionality.
For page-specific scripts, use the Code Widget instead of adding site-wide code.
Quick Workflow Recap
Use Website Settings → Custom Code for global tracking and integrations.
Use Applications for native integrations like Facebook Pixel.
Use Funnel Settings for funnel-specific tracking.
Use the Code Widget for page-level custom scripts.
Save and preview to confirm everything works correctly.