Introduction
Funnels can also live inside your websites, giving you the ability to run A/B tests and track conversions directly on your homepage or other key pages. This is especially powerful when testing different messaging, layouts, or calls-to-action to see which version converts better.
Creating a Home Funnel
Go to your Funnels section in the dashboard.
Click Create New Funnel and choose an Empty Funnel template.
Name it (e.g., Home Funnel).
Open Funnel Settings and set it as your Homepage.
This makes the funnel’s first step (usually the landing page) the homepage of your site.
Moving Pages Into Your Funnel
From your Pages list, click the three dots next to your homepage.
Select Move to a Funnel.
Choose the funnel you just created (e.g., Home Funnel).
Your homepage is now inside the funnel flow.
You can delete any placeholder/blank steps that came with the new funnel.
Running A/B Tests on Your Homepage
Inside your funnel, duplicate your homepage step.
Edit one version with changes such as:
Different images
New button colors
Alternate headings or messaging
The system will show visitors a 50/50 split between version A and version B in real-time.
Compare conversion rates to see which page performs better.
Adding Next Steps
To measure conversions, you’ll need at least one next step (e.g., a Contact Page, Appointment Page, or Checkout).
Add a new step in your funnel (e.g., Book Appointment).
Analytics will now show how many users move from the homepage to the next step and the percentage conversion rate.
Selecting a Winner
Monitor performance until there’s enough visitor data.
You can:
Manually select a winner at any time.
Or set rules for automatic selection after a certain visitor count.
Once a winner is chosen, only the best-performing version will display to visitors.
Best Practices
Always test one key variable at a time (e.g., headline, button color, or hero image) for clear results.
Set your funnel as homepage only when running a campaign or test then switch back if needed.
Track conversions tied to a clear next step (form submission, booking, checkout).
Use A/B testing for homepage optimization, but apply funnels for focused campaigns (products, services, lead generation).
Remember: funnels work best when distraction-free - keep navigation limited.
Quick Workflow Recap
Create an Empty Funnel and set it as homepage
Move your existing homepage into the funnel
Duplicate the page to create test variations
Add a next step (form, contact page, checkout) to measure conversions
Run the split test → monitor analytics → select the winner