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What is TAM (Total Addressable Market) in Startups?

Shev Shatzman avatar
Written by Shev Shatzman
Updated over 10 months ago

TAM (Total Addressable Market) is the total revenue opportunity available for a specific product or service in a given market.

Examples:
A founder estimates the TAM for a new fitness app by calculating the potential revenue from all smartphone users interested in health and fitness.

Related Terms:
​Top-Down, Market Overview, CAGR

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