B2B: Products and services marketed and sold by a business to other businesses. [Read More]
B2C: Products and services marketed and sold by a business directly to consumers. [Read More]
Bottom-Up: A strategic tool that outlines the key elements of a startup's business model, including customer segments, value propositions, and revenue streams. [Read More]
CAGR: Compound Annual Growth Rate is the projected average growth rate of a market segment over a forecasted period. [Read More]
Competitive Advantage: A factor that allows a company to outperform its competitors by offering something unique or superior. [Read More]
Competitors: Businesses that offer similar products or services and are vying for the same customer base. [Read More]
Concept Validation: The process of confirming that a new idea resonates with your target audience before development. [Read More]
Customer Discovery: A process of interviewing potential customers to understand their needs and validate startup ideas. [Read More]
Direct Competitors: Businesses that offer similar products or services to the same target audience. [Read More]
End User: The individuals or entities who directly use the product to meet their needs or objectives. [Read More]
Feasibility: The evaluation of whether an idea is achievable based on technology, resources, budget, and other constraints. [Read More]
Go-to-Market (GTM) Strategy: A plan that outlines how a startup will introduce its product to the market and acquire customers. [Read More]
Idea Validation: The process of determining whether there is demand for a startup idea before investing significant resources. [Read More]
Ideate: The creative process of generating and brainstorming new ideas to solve a problem. [Read More]
Indirect Competitors: Businesses offering different products but competing for the same customer attention or budget. [Read More]
Industry Segment: A specific niche within a broader industry that a startup can target effectively. [Read More]
Iterate: The process of refining and improving a product or idea based on user feedback. [Read More]
Main Competitors: The companies that pose the greatest threat to your business by targeting the same customers. [Read More]
Market Overview: A high-level assessment of a market, including trends, competition, and opportunities. [Read More]
Marketecture: A strategic diagram that visually represents how a product fits within the market and addresses customer needs. [Read More]
MVP (Minimum Viable Product): A product with enough features to attract early adopters and gather feedback for future development. [Read More]
Need Coverage: The degree to which a product or solution addresses a specific need among its users. [Read More]
Problem: The challenge your target audience faces that your startup aims to solve. [Read More]
Product Concept: A clearly defined idea for a product, outlining its features, benefits, and target audience. [Read More]
Solution: The product or service your startup offers to solve a problem faced by your target audience. [Read More]
TAM (Total Addressable Market): The total revenue opportunity available for a specific product or service in a given market. [Read More]
Top-Down: A method of estimating market size based on industry reports or competitor data. [Read More]
Unique Value Proposition: A statement that tells customers how your product benefits them and differentiates you from competitors. [Read More]
User Needs: The goals, motivations, and pain points of users that your product or solution addresses. [Read More]
User Research: The process of gathering insights into users' behaviors and needs to inform product development. [Read More]
Value Proposition: The unique value that your startup offers to its customers, addressing their specific needs. [Read More]
Willingness to Pay: The maximum amount of money a customer is willing to spend on a product or service. [Read More]