Marketing Campaign Builder Overview
With the Email Marketing Campaign Builder, create better email marketing campaigns that drive guest demand across your Toast-powered channels.
The Email Marketing Campaign Builder can be accessed via Marketing Hub pages, our AI Marketing Assistant, our template gallery, or in Toast Web. Navigate to Marketing > Campaign.
From there, you can select Create campaign. You you be prompted to select your campaign type:
Email Campaign
SMS Marketing
Facebook
Instagram
Email Marketing Campaign Builder
You can use the search bar to find a template or leverage Categories, which include:
Holidays and observances
Events
Offers and promotions
Basic templates
You also have the option to select a template by Goals, which includes:
Celebrate an occasion
Keep guests engaged
Drive sales
Announce something new
Promote online orders
Build brand loyalty
Select Use this template to start building your campaign. Complete the following Settings fields:
Email Campaign Builder Settings
Campaign name: For internal use only and will not be visible to guests.
Sending from: This controls your branding (logo, footer), sender name, reply-to email address, default links, and available audiences. Location settings can be configured in marketing settings. Changing the location will reset your campaign defaults.
Sending to: The audience who will receive this campaign. Choose a saved list or send to all guests.
Subject line: This is the first thing your recipients see in their inbox. It should grab attention and give them a reason to open your email. Keep it clear, concise, and relevant to the content inside. Tip: Keep your subject line short and engaging, ideally under 50 characters, to ensure it's fully visible on mobile devices.
Preview text: The preview text is a short summary that appears next to or below the subject line in most email clients. Use it to provide additional context or tease the content of your email, enticing the recipient to open it. Tip: Use the preview text to provide a bit more detail or intrigue, making sure it complements the subject line without repeating it.
Note: If you need assistance with building your Subject line and Preview text, leverage the Marketing AI tool icon.
Email Campaign Builder Content
Next, navigate to Content. Here you can edit and/or add to your campaign.
Email Campaign Builder Content: Basic Blocks
Title: Adjust the font type, size, color, orientation, and add a hyperlink to your campaign title.
Paragraph: Adjust the font type, size, color, and orientation, and add a hyperlink to your campaign title.
Image: Add images to your campaign by uploading from your computer, dragging and dropping an image, or selecting an image from your Media library.
Button: Add a Call to Action (CTA) button to your campaign by selecting from the Button link type drop-down menu of Toast product options. You can format your button to fit your preferred campaign style: color, font, shape, border, and spacing.
Divider: Create a divider line between sections and format the color, width, style, and spacing.
Spacer: Add spacers to your campaign and format to include background color and spacer height.
Logo: Add your logo to the campaign and format the link from the drop-down menu of Toast products, spacing, and border radius.
Section: Create additional sections of the campaign from the basic block options above. This could be single, double, or triple blocks.
Email Campaign Builder Content: Layouts
Toast Layouts
Promotions: Drive sales by adding promotions
Menus: Increase awareness of specific menu items
Loyalty Sign-up: Drive Loyalty sign-ups
Gift cards: Drive physical and eGift card sales
Reservations: Drive reservations
SMS marketing sign-up: Drive SMS marketing sign-ups
Standard Layouts
The available layouts let you create campaigns with predefined layouts that include images and written copy.
Email Campaign Builder Branding
The brand is selected based on your sending location. Here you can select:
Title font
Paragraph font
Text color
Background color
Menu items background color
Accent color
Button text color
For more information on building your brand, see Get Started With Brand Hub.
Note: Not all fonts are supported in email. If your chosen font isn’t available, we’ll use a fallback. Fonts may also look different across email apps and devices.
Once your email campaign settings are complete, select how you would like to send the campaign: Schedule or one of the following options from the drop-down menu. Note: It is strongly encouraged to leverage the Send test option to test links, device views (desktop and mobile preview), and email audience.