Skip to main content

Toast Online Ordering Web Traffic Report Overview

The Web Traffic Report shows how guests find your Toast Online Ordering site, with insights on traffic sources, guest behavior, and sales im

Written by Agent Support Bot

The Web Traffic Report is currently in limited release with select customers. Check back soon for updates! Existing users should use the Share your feedback link on the Web Traffic Report page.

Toast Online Ordering Website Traffic Report Overview

Note: The Toast Online Ordering Website Traffic Report is only available to Digital Storefront Pro users.

With the Web Traffic Report, you can easily see how guests discover your Toast Online Ordering page—and what’s driving their spending. The populated site analytics data helps you identify which marketing channels are delivering results and where there may be opportunities to grow. To access the report, log in to Toast Web and navigate to Websites > Web Traffic Report.

Toast Online Ordering Web Traffic Metrics

Note: Web Traffic metric date ranges can be updated using the drop-down menu at the top of the page.

Web Traffic Revenue by Referrer

This report is generated using site analytics tracking methods, which may be affected by user settings, browser restrictions, and server latency. As a result, it may show minor discrepancies compared to your Toast reporting sales data, which is the definitive source for accuracy.

  • Select the drop-down menu Revenue by Referrer module to see the report by Dollar amount, Percentage, or

  • Select the Filter by Referrer drop-down menu to see the breakdown by referrer (example: Organic traffic, Google, Order with Google, or your Toast website).

Web Traffic Order Page Views by Referrer

  • Select the drop-down menu on the Order Page Views by Referrer module to see the report by Views or Percentage.

  • Select the Filter by Referrer drop-down menu to see the breakdown by referrer (example: Organic traffic, Google, Order with Google, or your Toast website).

Additional Resources for Web Traffic Reports

Did this answer your question?