Product Spotlight — January 10th, 2019
For many golf operations, outings play a significant part in generating additional revenue. Outings are also an opportunity to showcase the quality of a golf course and the welcoming hospitality of the golf staff. Because outings are so important, host clubs naturally focus on how to make every event a fun and memorable experience for every participant. Securing outings can be a very competitive process among neighboring clubs. From a business standpoint, it’s smart to differentiate the golf experience you offer to prospective outing customers. Golf Genius can be a game-changer. By implementing some innovative features that will delight outing participants, we can make your golf club the destination of choice for outing clients and thereby increase your outing revenue. Below are four powerful ways to set your outing experience apart from others by using Golf Genius.
Create Outing Websites:
Most outings do not offer an attractive, custom website to highlight and communicate event information. Using Golf Genius, you can easily make this happen by creating and designing an engaging event website for each outing.
You can add pairings, results, photos, logos, customized banners, sponsor pages, and much more to your event-specific portals. Consider adding this feature as an “add-on” for the outing package you offer sponsors, whereby they pay an incremental fee for their own website. Create cool outing websites to serve as examples for potential outing customers to look over, which can help you attract more business.
Click Here to view some portal examples.
Highlight the Sponsors:
Sponsorships drive the outing business. The more sponsors the better (for both you and your clients). There are many ways to increase the value of sponsorships. Displaying sponsor content on printed material is a great start. For instance, you can add multiple sponsor logos and images to:
Scorecards (using our new Scorecard Composer)
Scoresheets (using our Page Composer)
Cart Signs (using our Page Composer)
You can also provide exceptional sponsorship exposure by adding sponsor pages to the TV display leaderboards and through the Golf Genius mobile app.
To help your outing clients sell sponsorships, create a sample presentation that highlights the benefits of being a sponsor. They can then pass along the presentation to potential sponsors.
Collect Outing Registration and Payments:
The outing experience starts with the registration process. For your outing clients, handling registrations can be a frustrating and difficult task when dealing with paper sign-ups, phone calls, and endless emails. Using Golf Genius for online registration is a far superior way to go. It’s a tremendous time saver, and makes it much easier for outing participants to register. In addition, our online payments processing option is safe, secure and efficient for everyone. Don’t underestimate the value of online registration.
When presenting this option to potential outing clients, we suggest putting together a demo or presentation to show the power and flexibility of this feature. Giving a demo of the registration experience will be much more powerful than explaining it over the phone or email. To generate more revenue, you can offer this feature as an “add on” for your outing packages. Some clubs will charge a flat fee for the feature, and some will charge per player.
Click Here to learn more.
Utilize the Golf Genius Mobile App Live Scoring:
To truly make your outing operation stand out from others, try introducing live scoring with our mobile app. This feature will instantly create an exciting, professional and “upscale” outing experience, all of which will skyrocket the value of your outing operation.
When discussing the live scoring feature with your outing clients, be sure to highlight the following three benefits:
Increase in player engagement, excitement and competitive spirit
Valuable sponsor exposure with mobile app branding
Fast, accurate determination of results and rapid ability to announce winners (versus the time-consuming manual tallying of scorecards)
Some clubs may build this feature into their outing package while others may offer it as an “upgrade” option to generate additional revenue.
Click Here to learn more.
The outing business can be very competitive, but the opportunity to distinguish and differentiate your outings is at hand. Golf Genius provides you with the tools not just to attract new clients, but keep your current clients coming back year after year. Take advantage of them and generate more revenue for your club!