Manually Add a Facebook Pixel
Prerequisites
Before you begin, make sure you have:
Facebook Pixel Name
Facebook Pixel ID
Conversions API Access Token
Steps
In your Shopify Admin, open Apps → Trackify X.
Navigate to the Facebook section.
Under Tracking Pixels, click Add Pixel Manually.
Enter the following information:
Pixel Name – Enter the exact name shown in Meta Events Manager.
Pixel ID – Paste your Facebook Pixel ID.
Pixel Type – Select the appropriate Pixel Type (typically Master Pixel).
Enable Server Side API.
Paste your Conversions API Access Token.
Click Add Pixel.
Your Facebook Pixel is now connected to Trackify X.
Where to find your Facebook Pixel details
Pixel Name & Pixel ID
Log in to Meta Events Manager.
Navigate to Data Sources.
Select your Pixel.
Copy the Pixel Name and Pixel ID displayed at the top of the page.
Conversions API Access Token
Open Meta Events Manager.
Select your Pixel.
Navigate to Settings.
Scroll down to the Conversions API section.
Under Set up manually, click Generate Access Token (or copy your existing token).
Copy the Access Token and paste it into Trackify X.
Manually Add a TikTok Pixel
Prerequisites
Before you begin, make sure you have:
TikTok Pixel Name
TikTok Pixel ID
TikTok Pixel Code
Events API Access Token
Steps
In your Shopify Admin, open Apps → Trackify X.
Navigate to the TikTok section.
Under Tracking Pixels, click Add Pixel Manually.
Enter the following information:
Pixel Name – Enter the exact name shown in TikTok Ads Manager.
Pixel ID – Paste your TikTok Pixel ID.
Pixel Code – Paste your TikTok Pixel Code.
Pixel Type – Select the appropriate Pixel Type (typically Master Pixel).
Enable Server Side API.
Paste your Events API Access Token.
Click Add Pixel.
Your TikTok Pixel is now connected to Trackify X.
Where to find your TikTok Pixel details
Pixel Name
Log in to TikTok Ads Manager.
Navigate to Assets → Events.
Select your Web Event.
Copy the Pixel Name displayed at the top of the page.
Pixel ID
Navigate to Assets → Events.
Select your Pixel.
Copy the Pixel ID from the Pixel Details page.
Pixel Code
Navigate to Assets → Events.
Select your Pixel.
Copy the Pixel Code displayed in the Pixel Details section.
Events API Access Token
Open TikTok Ads Manager.
Navigate to Assets → Events.
Select your Pixel.
Open the Settings tab.
Locate the Events API section.
Generate or copy your Events API Access Token.
Paste the token into Trackify X.
Manually Add a Snapchat Pixel
Prerequisites
Before you begin, make sure you have:
Snapchat Pixel Name
Snapchat Pixel ID
Conversion API Token
Steps
In your Shopify Admin, open Apps → Trackify X.
Navigate to the Snapchat section.
Under Tracking Pixels, click Add Pixel Manually.
Enter the following information:
Pixel Name – Enter the exact name shown in Snapchat Ads Manager.
Pixel ID – Paste your Snapchat Pixel ID.
Pixel Type – Select the appropriate Pixel Type (typically Master Pixel).
Enable Server Side API.
Paste your Conversion API Token.
Click Add Pixel.
Your Snapchat Pixel is now connected to Trackify X.
Where to find your Snapchat Pixel details
Pixel Name
Log in to Snapchat Ads Manager.
Navigate to Events Manager.
Select your Pixel.
Copy the Pixel Name displayed at the top of the page.
Pixel ID
Navigate to Events Manager.
Select your Pixel.
Copy the Pixel ID from the Pixel Details page.
Conversion API Token
Open Snapchat Ads Manager.
Navigate to Events Manager.
Select your Pixel.
Open the Conversions API section.
Generate or copy your Conversion API Token.
Paste the token into Trackify X.
Frequently Asked Questions
Can I manually add an existing pixel?
Yes. Trackify X allows you to manually connect your existing Facebook, TikTok, and Snapchat pixels without signing in through the platform integration.
Do I need to provide a Server Side API token?
Yes. A Server Side API token is required when manually adding a pixel in Trackify X.
Facebook: Conversions API Access Token
TikTok: Events API Access Token
Snapchat: Conversion API Token
These tokens allow Trackify X to send server-side events, improving tracking reliability and attribution.
Which Pixel Type should I choose?
For most stores, Master Pixel is the recommended Pixel Type because it tracks all products and events across your Shopify store. Collection and Niche Tag Pixels should only be used if you have a specific tracking strategy.
Can I edit my pixel later?
Yes. After adding your pixel, you can return to the corresponding platform section in Trackify X at any time to update the Pixel Name, Pixel ID, API Token, or other settings.