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Tracking Events on External Pages using Trackify X

TrackifyX – External Tracking Scripts allows you to generate and use tracking scripts for pages that are outside Shopify. This section is essential when you want to fire events on non-Shopify pages while still using Shopify.

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Written by Jabir
Updated this week

Where to Find External Tracking Scripts

In your Shopify admin:

  • Go to Apps → Trackify X

  • Click External tracking scripts


Event Settings (Key Fields)

Inside External Tracking Scripts, you configure how the event should fire.

  • Products
    Search by product name or Product ID to link the event to a Shopify product.

  • Value (USD)
    Defines the value sent with the event (used if dynamic value is not available).

  • Add delay to event (seconds)
    Adds a delay before the event fires after the script loads.

  • Event type
    Select the event you want to trigger (for example, Add to Cart or Initiate Checkout).

  • Button selector (ID or class)
    Optional. Used when the event should fire only after clicking a specific button.


Script Type Selection

This is the most important choice in this section.

Full Script

  • Use when the page is outside Shopify

  • Generates a complete tracking script

  • Commonly used for:

    • External order pages

    • Funnel checkout pages

    • Landing pages

Event Only

  • Use for Shopify pages

  • Generates only the event call, not the full loader script

For external platforms, Full Script must be selected.


Event Code Output

  • Trackify X generates the Event Code at the bottom

  • Click Copy to copy the script

  • Paste this script into:

    • Header code → page-load events

    • Footer code → action-based events

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