Trackify provides built-in controls to help you align your tracking setup with CCPA and GDPR privacy requirements. These settings determine how pixel events are fired, what data is sent, and how user consent is handled.
⚠️ Note: This documentation explains how Trackify handles tracking behavior. It does not replace legal advice. Final compliance decisions should always be made with legal counsel.
Enable CCPA Compliance
What it does
Makes all pixel events fired by Trackify CCPA-compliant
Applies Meta’s Limited Data Use (LDU) behavior to events where required
Restricts how personal data can be used for optimization, attribution, and audiences
When to enable
✅ Recommended for most businesses
Enable this unless your business is legally exempt from CCPA regulations
If your business is exempt, this option can be disabled to allow unrestricted pixel usage.
Tracking Consent API (GDPR & CCPA)
The Tracking Consent API controls how Trackify behaves based on user consent preferences. This setting applies to both GDPR (EU) and CCPA (California) use cases.
You can configure this from Trackify → Settings.
Available Options
1. Suppress All Events
No tracking is performed at all
No pixel events are fired
No data is sent to Meta or other platforms
Use when:
User has explicitly declined all tracking
You need strict consent enforcement
2. Suppress Only Advanced Matching
Basic events (PageView, ViewContent, etc.) still fire
No personal or identifiable data is sent
Advanced matching parameters (email, phone, name, etc.) are excluded
Use when:
You want basic tracking
User has not consented to personal data usage
You want partial compliance without fully disabling tracking
3. Ignore Consent
All events fire normally
Full data (including advanced matching) is sent
Consent signals are ignored
Use when:
Your business is exempt from GDPR/CCPA
You are legally allowed to track without consent
You accept responsibility for compliance
How These Settings Work Together
Enable CCPA Compliance controls how data may be used
Tracking Consent API controls whether and what data is sent
Both settings work together to ensure:
Legal flexibility
Configurable risk levels
Compliance across regions
Best-Practice Recommendations
Enable CCPA Compliance unless exempt
Use Suppress Only Advanced Matching if:
You want analytics and optimization
But need to avoid personal data collection
Use Suppress All Events when:
Users explicitly opt out
Use Ignore Consent only with legal confirmation
Official Shopify Privacy & Compliance Resources
Shopify Privacy Overview – general information about privacy compliance, including CCPA & GDPR responsibilities.
https://help.shopify.com/en/manual/privacy-and-security/privacyShopify State Privacy Law Compliance (including CCPA) – explains merchant obligations around opt-out and personal information.
https://help.shopify.com/en/manual/promoting-marketing/shopify-audiences/data-and-privacy/state-privacy-law-complianceShopify GDPR Guide – explains GDPR requirements and how Shopify supports compliance.
https://help.shopify.com/en/manual/privacy-and-security/privacy/gdpr