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Set Up UTM Parameters to Track Conversions
Set Up UTM Parameters to Track Conversions
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Written by Support
Updated over 5 months ago

With the complete setup of UTM and URL, parameters will be sent to the page that you are driving traffic to.

These UTM tags are used to track traffic and conversions for each link.

In addition to that, you can use UTM tags on Facebook if you are driving traffic from different ads to the same post id.

With this, you can track organic traffic and conversions for each post, and paid traffic and conversions for each ad, ad set, and campaign!

Step 1

Go to your ads, and select Build a URL parameter

Step 2

Select Campaign Source (you can choose any option according to your use case)

Step 3

Choose Campaign medium

Step 4

Choose Campaign content

Step 5

Add custom parameters

utm_source={{placement}}&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_id={{ad_id}}

Step 6

You can go to Trackify analytics -> UTM-Parameters (change select UTM-parameters) for results

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