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UTM Parameters and Facebook Reports
UTM Parameters and Facebook Reports

How to change and use UTM and use Facebook Reports feature within Trackify

Cristal avatar
Written by Cristal
Updated over 4 months ago

UTM and URL Parameters

Using UTM tags on Facebook is highly recommended if you're driving traffic from different ads to the same post. This allows you to track both organic traffic and conversions for each post, as well as paid traffic and conversions for each ad, ad set, and campaign.

  • First, go to your ads, and under Tracking go to the URL parameters section

UTM URL parameters

  • Paste this UTM Code in the URL parameters section:

utm_source={{placement}}&utm_medium=cpc&utm_campaign={{adset.name}}&utm_content={{ad.name}}&utm_id={{ad.id}}  

  • Or you can build your own UTM Code using "Build a URL parameter"

  • You can go to Trackify analytics -> UTM-Parameters (change select UTM-parameters) for results

TrackifyX Report

There is a new Feature in TrackifyX so see the ads report within the interface of Trackify

The UTM parameter utm_id={ad.id}} at the end of that URL is basically important for this feature.

You can manage your campaigns and see the Facebook reports within the interfaces at campaigns, ad sets, or ads level.

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