The Feed Variation Tool is part of the Creative Editor on Pencil Pro. It enables you to create multiple versions of your content, including translations, to suit different audiences and markets. This tool is particularly useful for brands looking to expand their reach globally.
Step by step guide to translating content
Set up your feed for your feed variation and include a column for languages and list the languages you wish to translate into.
Write a prompt to generate some copy for your feed variations. This can be copy for a header, sub header or even a caption.
Here’s an example prompt:
"Generate a header for an ad for Endeura Pro Sneakers targeted at new runners. Reference the Parkrun event #d2 in the copy. Informal and engaging tone. Max 60 characters. No emojis. Do not include product name. Use language #d2."
Translation involves converting text from one language to another while maintaining the original meaning and structure. It is ideal for straightforward content where the primary goal is to communicate the same message across different languages. To perform a translation in the Feed Variation Tool, you simply select the target language and use a prompt like "Translate the copy in #d2 into Spanish."
Considerations
The target audience - this can be referenced in a prompt, or can be specified in a column and the cell can be referenced (e.g. for the target audience in #e3)
The tone of voice you wish the copy to be written in.
The character limit of the text in the template
The use of emojis
The use of the product name
The desired language (this should be either specified in the prompt e.g. British English, French, German, or the cell with the appropriate language should be referenced e.g. #d2)
Use the cross hair to apply the prompt to the appropriate cells, then save your feed variation before mapping copy to the appropriate template.