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How Do I Write A Good Script/Brief?

Tips and Tricks around briefing

Rachel avatar
Written by Rachel
Updated over 2 weeks ago

A high-converting script follows this simple structure:

Call out the Audience > Call out Problem > Show Solution > Call to Action

Unless stated otherwise, creators often tailor the provided script to their own experience, which brings authenticity to the video and makes them sound less like a robot.

Our platform helps clearly bring together critical pieces for building an effective brief for creators such as inspiration links, do's and don't's, niche, preferred creator type, and your target audience. This system designed over Twirl's iterations has proven to speed up the content creation process for creators and brands.

Schedule a free creative strategy session

We receive over 50 briefs daily and are here to help you succeed on Twirl. Schedule a call with our creative experts to refine your next UGC idea!

We frequently host webinars on how to optimize your content workflow.

Watch this webinar below on how to master your briefs for winning ads:

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