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How Do I Write A Good Script/Brief?
How Do I Write A Good Script/Brief?

Tips and Tricks around briefing

Rachel avatar
Written by Rachel
Updated over a week ago

A high-converting script follows this simple structure:

  • Call out the Audience > Call out Problem > Show Solution > Call to Action

Unless stated otherwise, creators often tailor the provided script to their own experience, which brings authenticity to the video and makes them sound less like a robot.

Our platform helps clearly bring together critical pieces for building an effective brief for creators such as inspiration links, do's and don't's, niche, preferred creator type, and your target audience. This system designed over Twirl's iterations has proven to speed up the content creation process for creators and brands.

Need extra help?

Time to discover out Creative Hub! The idea behind the creative hub is to build your personal content library so you never run out of ideas again. Find inspiration in a discovery feed, save and organise your library, share and collaborate with your team!

Once you've discovered an idea that you'd like to recreate, save the idea and take note of the script. Refine the script so it fits your brand and submit the adjusted script including the inspirational video in your brief builder.

Additionally, we frequently publish an inspiration board via email (about every 2 weeks) that is packed with the latest UGC trends so you're always one step ahead.

Feeling lucky? Submit a ‘freestyle’ brief and allow the creator to come up with an idea that suits your brand, based around current trends or authentic UGC. Remember to include product USP’s in the ‘script’ section, and invite creators to add a ‘comment’ to their application. Choose a creator based on their idea, and "invite to Roster" for next time!

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